Annabelle's Blog

I chose the brand Billie, which is a brand that sells razors for woman. I was interested in this brand because I had seen their ads before and I was rather impressed by them. Through my research I found that apparently I was not the only one. The Billie ads feature women with real body hair, which you'd think would be a common practice for a razor company, but women's razor ads have always shown beautiful women shaving already smooth and hairless skin.  The value proposition of the brand is that they are convenient, empowering and forward thinking. Their razor starter kit includes a holder that can stick to the shower wall and stores the razor safely by magnate. They also make it clear that these razors were designed for womankind, and that they forgo the pink tax, the starter kit being only $9.  On twitter I found several posts saying that the Billie ads featuring women with body hair were refreshing and empowering. Billie has begun to encourage women to accept their body hai...

It's no secret today that Social Media has become a crucial part of marketing and business as a whole, but are most companies using it to its full potential? As a user of Instagram and an IKEA shopper I was fascinated by t his article by Direct Marketing News which explores IKEA's new transformed Instagram approach. I love the idea of using online media sources in creative and innovative ways to push boundaries and make not only shopping easier, but the experience of a brand to be more immersive.  The article explains IKEA’s Instagram setup for the release of the PS 2014 collection. This collection showcases some unique to downright weird pieces, matching the uniqueness of the online catalog. The Instagram page features posts labeled with a categorized item, like tables or lights. When the post is clicked open, you can view the tags on the picture, which are all links to other Instagram pages containing information about the individual units in that category available. This ma...

     Hello! My name is Annabelle Thomson and I've lived in Corvallis my whole life. I was home schooled up until I was 16 when I started at LBCC by joining the BeyondLHS program to earn my AAOT and high school diploma simultaneously. At the end of last term I finally fulfilled all of the high schools requirements and this is my last term at LBCC until I graduate with my Associates degree!       My plan after graduating is to transfer to a University to study graphic design and visual communication. I guess that this is what prompted my to take this class, because I had to do more electives anyway so I might as well take a class that could be useful and somewhat related to my future field of study.     We are all very deeply effected in both positive and negative ways by marketing in our daily lives in our consumerist culture, this is why I think we should pay special attention to the tactics that are used to get our attention. I am ...